Volkswagen: Releases Super Bowl Ads See The Force and Black Beetle Commercial
Song: Black Betty by The Jon Spencer Blues Explosion (Original version by Lead belly)
In the first spot for The 21st Century Beetle, cutting-edge CGI creative goes etymological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures.
Lyrics used in the commercial
whoa black betty bam-A-lam
whoa black betty bam-A-lam
Black betty had a child bam-A-lam
The damn thing gone wild bam-A-lam... ...
In "Black Beetle", the first spot for The 21st Century Beetle, cutting-edge CGI creative goes etymological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures.
Song: Black Betty by Lead Belly (Original Version)
Release: 1930
Buy the song on Amazon here.
Song: Black Betty by Ram Jam (Cover Version)
Released: 1977
Buy the song on Amazon here.
Song: Black Betty by Spiderbait (Cover Version)
Release: July 13, 2004
Buy the song on Amazon here.
The ad is an homage to some of the greatest car chase scenes in the history of film and TV. With the fast-paced and explosive song “Black Betty,” rerecorded by Jon Spencer and the Blues Explosion, the Beetle ad revs to life even though it does not feature any actual images of the car, a bold move for any automotive brand.
Volkswagen The Force Commercial
Cannes Lions 2011 (Cannes Film Lions 2011)
Gold Film Lions
The spot features a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. It leverages humor and the unforgettable Star Wars™ score to create an emotional commercial.
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