MAXX Energy Shooter Hairy Dream Commercial Song Specially Commissioned Track by Sander van Maarschalkerweerd.

Greatest video i have ever seen. It's really awesome? Stay wide awake -- with the new and extremely strong MAXX Energy Shooter that gives you "Powers for hours". The creative concept: dreams can be scary and weird, so staying awake with the help of MAXX is the much better option.

MAXX Energy Shooter Hairy Dream Commercial
Song: Specially Commissioned Track by Sander van Maarschalkerweerd

Far from the usual chirpy illustrated marketing in the FMCG category, this campaign aims to make the audience feel the creepy dream in order to then reveal the unexpected payoff and product message. A cool chick fallen asleep in a subway station after a night out wakes up from a weird hairy dream -- better stay wide awake! Quite literally it is about taking the viewer "on a ride".

MAXX Energy Shooter Hairy Dream Commercial
Music: Specially Commissioned Track by Sander van Maarschalkerweerd

The editing, the music, the casting, the locations in cool NEW Berlin -- all of these elements are chosen with great care given the young audience. CZAR films and director Jan Casper Hogerzeil helped create these rather extreme ads.


Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Kirsten Hohls
Art Directors: Ainara del Valle Perez-Solero, Regina Groffy
Copywriter: Daniel Zago
TV Producer: Georg Hofer von Lobenstein
Producer: Jan Fincke
Line Producer: Niko Maronn
Director / Editor: Caspar-Jan Hogerzeil
D.O.P. Cameraman: Gert Kappes
Lighting: Denis Locasso
Actor: Max Woelky
Music: Sizzer Amsterdam
Post Production: Deli Pictures
Music Supervisor: Sander van Maarschalkerweerd
Account Supervisor: Martin Wider
Aired: April 2011

AEP American Energy Product is the client. This is a first project of the JWT Germany Brand Pioneers Program, that aims to help small but interesting brands and product get a push of energy through professional communications. Learn more