Pepsi We Will Rock You feat. Britney Spears, Beyonce, Pink & Enrique Iglesias Commercial Song We Will Rock You by Britney Spears, Pink, Beyonce. (Original version by Queen)

It's really funny. It provides an well-made AD. You should watch it, too. The commercial is set in the Roman Coliseum. A gladiatorial combat between 3 lady gladiators is about to occur. They come out to chants from the crowd but refuse to fight. They drink Pepsi instead and sing We will rock you by Queen.

Pepsi: Gladiator We Will Rock You feat. Britney Spears, Beyonce, Pink & Enrique Iglesias Commercial
Song: We Will Rock You by Britney Spears, Pink, Beyonce (Original version by Queen)

The challenge was to recreate the Coliseum and a crowd of 50,000 in the computer. The first 5 rows of the coliseum and associated people were shot for real and the rest is CG.


Lyrics used in the commercial
We will we will rock you
We will we will rock you

Buddy you’re a boy make a big noise
Playin’ in the street gonna be a big man some day
You got mud on yo’ face
You big disgrace
Kickin’ your can all over the place

We will we will rock you
We will we will rock you

Buddy you’re a young man hard man
Shoutin’ in the street gonna take on the world some day
You got blood on yo’ face
You big disgrace
Wavin’ your banner all over the place

We will we will rock you
We will we will rock you

Buddy you’re an old man poor man
Pleadin’ with your eyes gonna make you some peace some day

You got mud on your face
You big disgrace
Somebody better put you back in your place

We will we will rock you
We will we will rock you... ...

Music video by Queen performing We Will Rock You. From the album News of the World. (C) 2008 Queen.

Song: We Will Rock You by Queen
Released: 7 October 1977 (From the album News of the World)
Buy the song on Amazon here.

What made this slightly more difficult than the usual crowd replication scenario was the fact that we were going to be relatively close, at film resolution and with a panning camera creating a fair degree of parallax. We shot about 50 extras against a green screen and with some inhouse software scattered them around the auditorium randomly with random offsets and colour correction.

Credits:
Director: Tarsem
Production Company: Radical Media
Advertising Agency: BBDO Paris
Compositor: Tom Sparks @ Play

Glassworks team
3D Lead: Alastair Hearsum
3D: Mikko Martikkinen
3D: James Mann
3D: Daniel Jahnel
R&D: Robin Carlisle
Producer: Jay Lichtman

The auditorium itself was built conventionally in the computer with textures from the set and other pictures shot on location in Rome. Final Gathering was used in the rendering of it. Learn more