Great commercial, great choice of song. This song is really great! The song is "Nu Thing" by Original Soundtrack. One of my favorite commercials. Watch and enjoy! The shoe for athletes who want more from their workout. The ZigDynamic features the original ZigTech bottom - a unique sole provides the perfect balance of energy efficiency and cushioning - and the all-new upper is constructed for a seamless, comfortable fit.
Reebok ZigTech: Chad Ochocinco Commercial
Song: Nu Thing by Original Soundtrack
The name of the song is "Nu Thing" and its owned by Reebok and hasn't been released yet.
Travis Wong performing motion capture in a Reebok commercial doubling professional football player Chad Johnson a.k.a. Ochocinco.
Advertising Agency: DDB, Berlin, Germany
Executive Creative Director: Amir Kassaei
Creative Director: Natalie Sofinskyj
Art Director: Tim Schmitt
Head of TV: Boris Schepker
Senior Producer: Christine Kastens
Director: Psyop
Production Company: Psyop / Smuggler
Creative Directors: Todd Mueller, Kylie Matulick
Executive Producer: Neysa Horsburgh, Frederic Liebert
Psyop Producers: Frederic Liebert, Jamey Kitchens
Psyop Associate Producer: Minh Ly
Executive Producers / Partners: Patrick Milling Smith, Brian Carmody
Executive Producer / COO: Lisa Rich
Executive Producers: Allison Kunzman, Laura Thoel
Smuggler Live Action Producer: Michael Schlenker
Director of Photography: Max Goldman
Visual Effects: Psyop, Los Angeles
Creative Lead: Paul Cayrol
VFX Supervisor: Chris Eckardt
Designer: Paul Cayrol
Storyboard Artist: Vinny Dellay
Editor: Brett Nicoletti
Assistant Editor: Taichi Erskine
Lead Flame: Miles Essmiller
3D Lead: Chris Eckardt
3D Team: Craig Christian, Mark Lipsmeyer, Matt Berenty, Sean Kealy
2D Team: Dylan Spears, Kendra Ryan, Matt Lavoy, Shervin Etaat, Song Kim, Taik Lee
A unique bottom unit features a special lightweight foam that is engineered into an innovative, geometric, zig-zag shape. ZigTech's unique sole provides a balance of energy efficiency and cushioning. Learn more
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