Winning Big Wednesday will see you living large on Thursday. And in this campaign DDB Group New Zealand bring the idea to life through a split screen technique, where on the left we see our man going about his usual Wednesday, and on the right his life has changed forever.
New Zealand Lotteries: Big Wednesday - Live Large on Thursday Commercial
Song: Don't Stop Me Now by Queen
Lyrics used in the commercial
So don't stop me now
Don't stop me
'cause I'm having a good time
Having a good time
I'm a shooting star leaping through the sky
Like a tiger defying the laws of gravity
I'm a racing car passing by like Lady Godiva
I'm gonna go go go there's no stopping me
I'm burning through the sky yea
Two hundred degrees that's why they call me Mr. Fahrenheit
I'm travelling at the speed of light
I wanna make a supersonic man out of you... ...
As thousands of rugby fans take to the roads to tour around New Zealand between games, 22 Lotto Second Division prizes appear to be taking a tour of their own, as prizes can be found from Whangaparaoa in the North to Lumsden in the South. Learn more
Song: Don't Stop Me Now by Queen
Released: 26 January 1979 (From the album Jazz)
Buy the song on Amazon here.
Music video by Queen performing Don't Stop Me Now. (C) 2008 Queen Official.
The official 'Don't Stop Me Now' music video. Taken from 'Greatest Video Hits 1'.
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