Cartier How far would you go for LOVE? Commercial Original Song Painted Love by AIR.

Since 2008, Cartier has been inviting artists such as Lou Reed, Phoenix, Olivier Dahan and Camille Henrot to provide their individual interpretation in response to the question "How far would you go for LOVE?"


Cartier: How far would you go for LOVE? Commercial
Song: Painted Love by AIR

Discover the new music video "Painted Love" with an original soundtrack by the French band AIR. It follows the trials and tribulations of a young artist in New York as he searches for his muse.
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With an original soundtrack composed by the French duo AIR, the short film was directed by the Waverly partnership (who have created music videos for The Rapture, LCD SoundSystem etc.) with illustrations by Irina Dakeva. See behind the scenes of this artistic collaboration, which was given carte blanche by Cartier.


Music video by Air performing Playground Love (Clip). (C) 2009 EMI Music.


Song: Playground Love (With Gordon Tracks) by Air
Release: March 8, 2000
Buy the song on Amazon here.

Air is two musicians (Jean-Benoît Dunckel and Nicolas Godin) who are typically French yet altogether worldly. Many of France’s best musicians have something of this, simultaneously from yet not of France. It’s an argument that could be levelled at, say, Jean-Pierre Massiera, one of France’s misunderstood geniuses, or Saintly Serge, adored and occasionally reviled, Jacques Dutronc, who in the ‘60s had a tiger (and several other wild animals) in his guitar or Marc Moulin who was so French he was actually Belgian. Learn more

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