Sky Atlantic HD Let the stories begin Commercial Song Howl by Florence and the Machine.

Great commercial, great choice of song. Brace yourselves for the hottest US dramas and explosive new series including Boardwalk Empire, Treme, Mildred Pierce and Game of Thrones.

Sky Atlantic HD: Let the stories begin
Song: Howl by Florence and the Machine

Florence and the Machine is the recording name of English musician Florence Welch and a collaboration of other artists who provide backing music for her voice. Florence and the Machine's sound has been described as a combination of various genres, including pop, rock and soul.


Lyrics used in the commercial
Howl Howl... ...

Music video by Florence + The Machine performing Howl (Live on Letterman). © 2010 Universal Island Records Ltd. A Universal Music Company.

Song: Howl by Florence and the Machine (Live on Letterman)
Released: 3 July 2009 (From the album Lungs)
Buy the song on Amazon here.

The band's music has received praise across the music media before they gained mainstream success, especially from the BBC who played a large part in Florence and the Machine's rise to prominence by promoting her as part of BBC Introducing. Learn more