McDonalds Spaceman Stu Commercial Song Spaceman Stu was composed by Pete Schmidt at Comma Music.

When Leo Burnett needed a full-service production studio to launch a major new McDonald's campaign, they chose DUCK, who called on two of their top directing collectives, Screen Novelties and Kompost, to create the stylized, vivid fantasy spots.

McDonald's: Spaceman Stu Commercial
Song: Spaceman Stu was composed by Pete Schmidt at Comma Music

DUCK pitched eight different directors, and the agency chose Screen Novelties and Kompost. "Eric Faber at Leo Burnett came to me and said they had two boards for a really unique McDonald's project and they wanted two completely different takes on each," noted DUCK EP Mark Medernach. "He chose DUCK because of the depth and variety of the artists on our roster. This has always been one of our major strengths - one that has allowed us to build a diverse and ever-expanding client base."

Lyrics used in the commercial
Spaceman Stu
Liked To Gaze Up At The Stars
He Dreams Of Floating With Them In His
Spaceman Car

And When He Touchdown He Couldnt Believe His Eyes
All Of His Favorite Things Started Floating By
And He Did To "Joy Is A Gift" Spaceman Stu... ...

Bebe stars a little girl who imagines a world of kooky animal companions. Set in a child's playful version of a pastoral landscape of staggered rolling hills, the spot features a crafty, fabric look, with rich textures and a unique color palette. Screen Novelties constructed the sets, and fabricated the puppets with various densities of foam built over a wire skeleton and then covered in fabric.

McDonald's: Bebe Stu Commercial
Song: Bebe Bao’s Birthday Wish by Holly Palmer

Screen Novelties Directors Mark Caballero, Seamus Walsh and Chris Finnegan led the team that animated the commercial in stop-motion over a few weeks with digital SLR cameras on two stages. They shot most of the scenes in-camera, animating some cycles and elements on green screen to allow for timing flexibility in edit.
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