Creative Arts Emmy Awards 2011: Outstanding Commercial "Born of Fire" for Chrysler 200
Song: Lose Yourself by Selected of God Choir (Originally featured in the Super Bowl Ad)
Born of Fire debuted at the 2011 Super Bowl and was designed to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200 sedan. Learn more
Lyrics used in the commercial
Background Music
Along with the iTunes track, Chrysler has released a music video of the Selected of God choir performing the song. The official music video for "Lose Yourself" by the Selected of God Choir. To purchase the full length song on iTunes, visit: Learn more.
Song: Lose Yourself by Selected of God Choir
Released: Aug 02, 2011
Buy the song on itunes here.
All publishing proceeds from the sale of the song will go to benefit a number of Detroit based charities. Video directed by Anthony Garth.
Notable winners included:
01. Outstanding Guest Actress in a Drama: Lorette Devine as Adele Webber on Grey's Anatomy
02. Outstanding Guest Actress in a Comedy: Gwyneth Paltrow as Holly Holliday on Glee
03. Outstanding Guest Actor in a Comedy: Justin Timberlake on Saturday Night Live
04. Outstanding Guest Actor in a Drama: Paul McCrane as Josh Peyton on Harry's Law
05. Outstanding Commercial: "Born of Fire" for Chrysler 200
06. Outstanding Prosthetic Makeup for a Series: The Walking Dead
07. Outstanding Choreography: Mia Michaels for So You Think You Can Dance
08. Outstanding Original Music and Lyrics: Justin Timberlake's Monologue on Saturday Night Live
09. Outstanding Main Title Design: Game of Thrones
10. Outstanding Theme Music: The Borgias
11. Outstanding Animated Program: Futurama
12. Outstanding Reality Program: The Deadliest Catch
13. Outstanding Host for a Reality Program: Jeff Probst for Survivor
14. Governor's Award: John Walsh of America's Most Wanted
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