Nikebasketball Basketball Never Stops Commercial Song Cole World by J. Cole.

From Harlem to China, Lebron to Coach k, High Schoolers to H.O.R.S.E players..."Basketball Never Stops" Celebrates All Athletes' Unrelenting Passion and Dedication to the Game of Basketball.

Nikebasketball: Basketball Never Stops Commercial
Song: Cole World by J. Cole

Featured appearances include LeBron James, Kevin Durant, Dirk Nowitzki and Amar’e Stoudemire, with cameos from Questlove, J. Cole and Duke’s Coach K.


Lyrics used in the commercial
Background Music

video by J. Cole performing Cole World. (C) 2011 J. Cole.

Song: Cole World by J. Cole
Released: September 27, 2011 (From the Album Cole World: The Sideline Story)
Buy the song on Amazon here.

In an era saturated with upstart MCs all vying for the coveted status of “next big thing”, the story of 24-year old North Carolina native J. Cole (born Jermaine Cole) is a refreshing exception to the quick route for fame and success. Learn more