Saab 9-3X Change Perspective Commercial Song The Time Is Now by Asha Ali.

Amazing commercial, Amazing car, Saab rules and great song!! This is the latest TV commercial from Saab, part of the "Anything but ordinary" campaign to launch the new Saab 9-5. This song is really good. You should listen to this.

Saab 9-3X: Change Perspective Commercial

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Song: The Time Is Now by Asha Ali

Excellent live performance by Asha Ali! The song is called The Time Is Now. Recorded at the world premiere of the all new Saab 9-5 at Frankfurt IAA Motor Show, September 15, 2009.

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Album: Asha Ali

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Release: November 8, 2006
Buy the Album on Amazon here.

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Music video by Asha Ali performing The Time Is Now (Live). (C) 2009 Saab.

Asha Ali is a Swedish singer/ songwriter whose music takes aspects from both the indie pop and soul, she was born in Ethiopia and now lives in Svedmyra outside Stockholm, she first came in 2005 when she released an acoustic EP in late 2006 she published her first album "Asha Ali" almost immediately, which was nominated for both a Grammy and P3 Guld Her biggest insfluences is Jeff Buckley Dolly Parton and Nina Simone. Learn more