Falabella Rock Star City Life Commercial Song Rock Star City Life by Lenny Kravitz.

Hired earlier this year by director Martin Romanella to cut Basement’s previous spot, a surreal fantasy featuring supermodel Kate Moss and a giant Rabbit, Panich proved his talent for capturing just the mood and feel that the client was going for.

Falabella Rock Star City Life Commercial
Song: Rock Star City Life by Lenny Kravitz

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Buy the song on Amazon here.

This time around, confident in Diego’s ability to create a spot that convey Basement’s unique brand, the agency, Dittborn & Unzueta out of Santiago de Chile, hired the editor directly for the campaign’s second spot.

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Lyrics used in the commercial
Walks like a man,
you think she’s older.
She understands,
she ain’t no joker.

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She’s got the glam,
a Rock N’ Roller... ...

She knows that she’s got the hook
and ya gonna pay.

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She got an attitude
Rock Star City Life!
She got an attitude... ...

Panich traveled to Santiago de Chile to edit. After a meeting with agency creative director Tomás Dittborn to discuss what the client wanted it to communicate, he was given complete creative freedom to shape the spot. Learn more